A western, mid-sized pharmaceutical company, Rx, Rare Disease and OTC products

Požadované vzdělání/Education required:

Bachelor’s degree (or) Master degree in marketing or related fields.

Požadované dovednosti/Skills Required:

  • Exceptionally strong analytical skills, Communication Skills   with the ability to evaluate KPIs, present learnings based on data, and optimize
  • In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.

Požadovaná praxe/Experience Required:

6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience

Platové ohodnocení/Package Offered:

Salary range is set, but negotiable, it will be discussed during the interview, it will depend on the candidate experience and personality,

Popis pozice/Job Description:

Smysl pracovní pozice/ Position purpose

Popis pracovího místa/Job Description

Digital marketing manager is responsible for implementing, overseeing, and managing digital marketing strategies that advance an organization’s mission by reaching a broad audience and attaining greater exposure. The results of her/his efforts include increased sales, donations, or community interest and involvement.

Job Description & Responsibility

  • Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
  • Plan and carry out marketing and promotional activities for the brand
  • Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones
  • Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing
  • Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.
  • Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
  • Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
  • Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
  • Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.
  • Oversee all digital paid advertisements and third-party digital vendor management
  • Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
  • Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
  • Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
  • Work with overseas counterparts to ensure alignment of brand objectives
  • Plan, conceptualize, and develop new product launches


  • Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)
  • Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums
  • Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy
  • Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social

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Kontaktní osoba

PHDr. Petr Kovanda

PHDr. Petr Kovanda